November 2011 Archives

Marketing/Advertising

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ADVERTISING

Advertising Research Foundation

Advertising/Design Goodness Blog
Samples of good (and bad) ads.

BackCountryMaps.com
A Google Maps-based map with great information for all the backroads and by-ways.

Adweek.com
Stories on trends in the industry.

Advertising Age
News, features, job bank and more.

The Ad Council
The council is in charge of public service announcements for TV, radio spots regarding problems facing the environment, community and children.

The ADLAW Web Site
A comprehensive legal reference, including the Advertising Law Handbook and model contract forms. Also: sign up for a weekly news digest of ad law topics.

American Association of Advertising Agencies

Association of National Advertisers

AmericanBusinessMedia.com

Classic Car TV Commercials
View sports back to the 1950s.

Audit Bureau of Circulations
Circulation audit site. Many resources and contacts.

Ad Resource
News about trends in the advertising industry.

KnowThis.com
This site features the Marketing Virtual Library, a leading non-commercial marketing reference site..

Media Industry Online Newsletter
An electronic version of the print newsletter for advertising, marketing and media executives.

Interactive Advertising Association: Case Studies
A free database of prominent campaigns.

Ease History
This Michigan State University website features videos and photographs from 1900 to the present. The site connects historical events, campaign ads and core democratic values. Users can search on over 600 videos and photographs and view them inside three different interfaces. It's built from an environmental perspective and includes ad campaigns from the 1950s to present.

World Advertising Research Center
Search advertising/marketing and public relations firms by name, topic.

AgencyFinder.com
Search a database of advertising/marketing and public relations firms.

Advertising World Directory
Search a comprehensive database of firms.

CopywritingSite.com
Dozens of tips and resources for writing better ad copy.

Google's AdWords Keyword Tool
Input a keyword or phrase and then it shows what search words Google users are using to find this particular subject. You can then use this data to place the right keywords into content of a story, PR release, photo, blog tags, etc.

Internet Advertising Bureau
The Internet Advertising Bureau (IAB) is the only industry association devoted exclusively to promoting the use and effectiveness of advertising on the Internet.

Jupiter Communications
Jupiter Communications provides research on Internet commerce. Jupiter's research, which is solely focused on the Internet economy, provides clients with comprehensive views of industry trends, forecasts and best practices.

Outdoor Advertising Association of America

MousePrint.org
This site exposes lies in advertising. It focuses on the details in the fine print. The site offers consumer updates and a free weekly newsletter.

Vintage Advertising
A great collection of advertising, from the 1920s to present.

Association for Advancement of Relationship Marketing
Educates businesses on the topic. Good for hunting down sources.

The Ad Critic
Examples of ad campaigns and critiques, including streamed video.

SpamCop.net
Report businesses and people who submit SPAM e-mails.

YPulse Youth Marketing Blog

About.com PR/Advertising Page
Links to dozens of helpful industry sites.

PRFirms.org: Council of Public Relations Firms
Resources galore, including job-hunting materials.

CableTVAdBureau.com
Network profiles, news headlines and links to networks and regional cable stations.

Advertising Media Planning
Basic instruction in how to plan and execute an advertising campaign.

InternetExecutive.com

Sayitbetter.com
Free advice from advertising experts. Lots of articles on forming partnerships and more.

The Cool Hunter
Look up ad campaigns and creative work.

NADbank (Toronto, Canada)
NADbank is the principal research arm of the Canadian newspaper industry. It provides information for its newspaper, agency and advertiser members and features useful newspaper links.

Netratings.com
Like the Nielsen TV ratings, this site offers traffic information for the top Web sites.

Media Survey
Tracks Web site performance. A good newsletter that offers "expert tech media analysis."

Silicon.com
The 5 W's of e-business.

Ereleases.com
Writes and distributes press releases to more than 10,000 journalists.

Chicago Advertising: Lewis Lazare
A great Sun-Times business columnist who covers Chicago ad agencies. Some national news, too.


Marketing

American Marketing Association
Several helpful links and access to the Journal of American Marketing.

Advertising and Marketing Review magazine
Dozens of helpful links to publications, tools.

Business Marketing Association

Direct Marketing Association

WhatsNextOnline.com
A bi-weekly newsletter on Internet marketing and PR.

Web Review
A plethora of helpful information for developing and marketing Web content. Tips, style sheets, trends and more.

Marketing Vox News
An excellence marketing and research letter.

WebMarketeer.com

BusinessMarketing.net

Media Industry News

Flickr: Collection of Vintage Ads
Great teaching tool.

PR and Marketing Network

International Newspaper Marketing Association

International Association of Business Communicators

Iconocast
The weekly e-mail newsletter for Internet marketing.

CelebritySource.com
An agency that puts you in touch with celebrity agents. Used mainly for advertising, it could have some value to reporters.

Inthe80s.com TV Commercials
A look back at the great 80s commercials.

IMarketInc.com
Information-driven marketing tools, seminars and more.

Web Marketing Association

Forrester Research

AdBusters.org
Spoof ads and parodies.

Center for Media Research
A great research Web site. Sign up for an e-mail update.

Center for Media Research: Research Links
A collection of 15-20 good links.

Association for Advancement of Relationship Marketing
Educates businesses on the topic. Good for hunting down sources.


Ethnic Marketing

EPMCom.com
Offers a newsletter called Marketing to the Emerging Majorities that includes news, research and case studies on seveal ethnic groups.

The Selig Center for Economic Growth
From the University of Georgia, this site offers a downloadable publication "Multicultural Economy 2004." The study offers state-level population and buying power projections.

Advertising Age: Demographics.com
Offers analysis and downloadable data.

Nonprofit Marketing Guide
Check out the articles and blog for lots of excellent advice. You can also sign up for a free e-mail newsletter, or to attend webinars.

Forrester.com
From Marketing to Ethnic Minorities, this site explores racial and ethnic differences in technology adoptiona nd behavior. Must register to use the site.

TargetMarketNews.com
An e-mail publication daily with news updates. Specializes in African-American Research.

HunterMillerGroup
E-mails a Market Snapshot of stats, primary and secondary research and insights with a focus on the African American market.

IsabelValdes
Expert in Hispanic and in-culture marketing.

Rab.com
Instant background reports on ethnic groups. Must be a registered members.

MarketResearch.com
Instant background reports on ethnic groups. Must be a registered members.

LogoLounge
This site features logo trends as well as an online logo database.

AdAge TalentWorks
A 15-page .PDF with stats about the advertising and media job markets.

American Marketing Association
Several helpful links and access to the Journal of American Marketing.

Advertising and Marketing Review magazine
Dozens of helpful links to publications, tools.

Business Marketing Association

Direct Marketing Association

WhatsNextOnline.com
A bi-weekly newsletter on Internet marketing and PR.

Web Review
A plethora of helpful information for developing and marketing Web content. Tips, style sheets, trends and more.

Marketing Vox News
An excellence marketing and research letter.

WebMarketeer.com

BusinessMarketing.net

Association of National Advertisers

House Subcommittee on Communications, Technology and the Internet

Media Industry News

PR and Marketing Network

International Newspaper Marketing Association

International Association of Business Communicators

Iconocast
The weekly e-mail newsletter for Internet marketing.

CelebritySource.com
An agency that puts you in touch with celebrity agents. Used mainly for advertising, it could have some value to reporters.

Inthe80s.com TV Commercials
A look back at the great 80s commercials.

IMarketInc.com
Information-driven marketing tools, seminars and more.

E-Marketer.com
Tips, trend stories on e-commerce.

Web Marketing Association

Forrester Research

AdBusters.org
Spoof ads and parodies.

Center for Media Research
A great research Web site. Sign up for an e-mail update.

Center for Media Research: Research Links
A collection of 15-20 good links.

Association for Advancement of Relationship Marketing
Educates businesses on the topic. Good for hunting down sources.

International Sponsor Council
A membership organization that provides a platform for advocacy, industry education, career development and professional networking for corporate sponsors and their executives as well as being a resource to identify and locate specialists in the rapidly expanding sponsorship industry.

Copyright Database
Use this Library of Congress database to track who owns copyright material.

LLRX.com: Debunking Copyright Myths

SUPER BOWL ADVERTISING

SuperBowl-Ads.com
Site covers news, history, trends and more about one of the biggest days in advertising. Features some polls about the ads, too.

Google News: Super Bowl Advertising

NY Times: Super Bowl Ads 1984-2007
Database of past Super Bowl ads.

AdWeek

Advertising Age


POLITICAL ADVERTISING

PBS: The 30-Second Candidate
A look inside political advertising. Historical timeline, transcript of show. Create your own ad.

Political Ad Media Buying
Harvard professor on political ad buying strategy.

Yahoo! Political Advertising Page
Dozens of links to useful sites.

University of Iowa: Political Advertising Articles and Links
Archived from 2004.

The Living Room Candidate
Video of presidential campaign commercials 1952-present.

Seth Godin's Blog
A very smart marketing blog.

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This page is an archive of entries from November 2011 listed from newest to oldest.

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December 2011 is the next archive.

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